You have that one friend who is chronically online in your circle. You get the latest celeb gossips and pop culture discussions from them. They follow Pop Crave, Poo Crave, Pop Base and the like. They curate their TikTok FYP and build it brick by brick.

Welcome to Chronically Cultural - the Substack from Yours Truly who is that one friend. I am first and foremost a consumer but also speak as someone who works behind the scenes with brands. I keep my thumbs on the pulse too so there’s that.

I may not sit down with the president of Disney Channel, but I want to make history, and that's exactly what this is.

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Thank you, seriously!